SMALL DIFFERENCES

There are small differences between us and our competitors, all of them deserving our respect. We are quicker in replying, faster in delivering, our technicians are more experienced, quality being equal our prices are lower, we are more innovative and we focus more on interpersonal rather than formal relationships. The last small difference is what identifies us and makes us different. That is why we strive to maintain it.

A difference IN QUALITY

Another small difference with respect to our competitors has gradually emerged in our on-going quest for "quality". We believe that the quality of filler materials is important although the quality-price ratio is even more crucial. In order to guarantee safety, we also focus more on maintaining a constant quality level rather than on quality itself.

A different OFFER

In order to make our offer more transparent and to provide at any time the required filler material at a fair price, several years ago we were the first ones to structure our sales programme into three price/quality levels thus allowing users to perform similar welding operations in order of importance by choosing among three alternative products.

The difference of our TECHNICAL SUPPORT

Beside offering a quick assistance, we are really proud of the acknowledged expertise of our internal and external presale and after-sale technical support personnel. For over 20 years this activity has been accounting for one of the main differences in our enterprise's services "included in the price" with respect to those of our most renowned competitors. Our Clients have always received the best and we are sure that they obtained economic advantages from the constant presence of reliable and skilled technicians supporting the sales network. The Commersald technical support is provided in collaboration with Fornari Welding Technology a company supplying more and more advanced services also thanks to the introduction of European Welding Engineer (EWE), a new professional task carried out by Ing. Massimo Fornari.If the quality and reliability of our technical support are unmatched, as confirmed by all our Clients, the credit mainly goes to Luigi Fornari, to his skills and personality.Our technical support service is expected to shift from a mainly operational phase to a more complex offer capable of matching business management with analyses and suggestions concerning the welding process, training courses for the release of licenses and other documents required by the new European and International legislation.

A different SALES NETWORK

One-firm agents and employees who work behind the scenes represents the synergy to create another small difference, that is the provision to clients of a flawless logistic service of which we are proud. Our technical/trade agents are the people you are acquainted with and most of them have been working with us for several years. This shows that "growing while staying the same" is not an empty expression but rather a goal to be pursued along with those representing the operational hand of the enterprise.

A “small difference” of our COMMERSALD IMPIANTI

For 15 years Commersald has been investing remarkable resources to develop the PTA Powder process so that its advantage with respect to the few competitors still on the market has increased day by day. Today, thanks to an innovative process technology and to machinery and components which are entirely designed and manufactured within the enterprise, we are world leaders in the sector of mould coating for glassworks and we are now successfully introducing the PTA Powder process in other sectors where the conditions to strengthen our extraordinary technology have already been established. Our worldwide clients benefit from the reliability of our products as well as from the quickness of our after-sale technical support service. Let us state again that this service accounts for a "small difference" with respect to our international competitors. In addition to this, we also provide a range of reliable and competitive PTA welding materials which allow us to offer a global service guaranteeing both the equipment and results. We are intensely working to maintain and increase this competitive advantage also encouraged by our excellent achievements in sales.

AN ENTERPRISE WHICH GROWS WHILE STAYING THE SAME

Although Commersald is expanding constantly, its owners have never changed and the relationship with Clients has always been based on a confidence which has strengthened over time. The generational turnover has already taken place smoothly. The new executives, the sons of the founding members, have been working within the enterprise for several years carrying out more and more important managerial functions and they now actually run the company with the help of skilled old-generation officials and experienced external consultants. We are confident that this gradually renewed team will generate brilliant, innovative and cost-effective solutions while placing growing emphasis on the "small differences"(*) which will make Commersald different from its competitors also in the future.

(*) A SMALL DIFFERENCE
The "small difference" refers to an anecdote centred on a discussion about equal rights between men and women which took place in the French Parliament. When a speaker supporting equality stated that after all there is only a small difference between men and women, the assembly stood up crying unanimously: "vive la difference".